We recently launched our KAYCAN Look Book and we wanted to share with you why we decided to follow in the fashion industry’s footsteps (In heels of course!).
We are well aware that siding, in itself, is not a glamorous product. However once it is installed on a house and paired with accessories, the transformation can be breathtaking. We were tired of the conventional, static way we were showing these homes, they deserved better. They deserved a virtual coffee table book of sorts!
We also wanted to capture the true essence of the home; that feeling of pride and joy that the homeowners feel when they look at their house. Their home is an extension of their personality and style, not just a shelter from the elements. Showing these projects in their real life settings conveys that feeling. Our customers also have that same pride when their projects are completed and they look great. So why not showcase them!
We wanted to share with our audience some of our distinct projects. We are hoping to inspire some of you who may have never thought of using certain colors or mixing different exterior finish together. It was important for us to link it up to our sites in order for our audience to be able to gather more information on our products. We are firm believers that knowledge is power and want to arm our visitors with all the resources they need to make their decisions.
Pouring over all our images and only selecting a few was challenging but we love the final cut. One of the best features of a digital look book is that we can easily update it. We can make it seasonal or base it on a specific house style. We plan on updating ours regularly, featuring different colors and projects.
Sit back and take a look, we hope you love as much as we do.